Signature Tree Planting Kicks-off Community-wide 2007 Beautification Efforts
Date: May 23, 2006
FOR IMMEDIATE RELEASE
Contact: Jody Puckett
Phone: (757) 253-6605
JAMES CITY COUNTY, VA. Local community leaders gathered on May 16th to continue 2007 beautification efforts by planting a Yorktown Snowflower Tree (Fringe Tree) in James City County. The Chionanthus virginicus is considered to be one of America's most beautiful native trees, and was there to greet the settlers when they arrived in Jamestown in 1607. Its name means “snow and flower from Virginia” and it is more commonly known as the Fringe Tree. The Historic Triangle Jamestown 2007 Host Committee adopted it as the official signature tree of the commemoration for the Historic Triangle. Regionally, the tree is referred to as the Yorktown Snowflower Tree.
The Historic Triangle Jamestown 2007 Beautification Task Force is one of many task forces working under the Historic Triangle Jamestown 2007 Host Committee umbrella, and works to promote and enhance the beauty of the Historic Triangle through partnerships with local jurisdictions, community organizations and businesses. Committee members include representatives from historical and educational institutions, the business and tourism industry and community volunteer organizations.
The task force chose a red, white and blue theme to commemorate America’s 400th Anniversary. “The Historic Triangle’s new Wayfinding System inspired our decision,” said Karen Jamison, Co-Chair of the Historic Triangle Jamestown 2007 Beautification Task Force. “We thought a patriotic color scheme to commemorate America’s 400th Anniversary was the perfect choice,” continued Jamison.
“We hope the entire community thinks red, white and blue as they begin planning and planting their gardens this year,” said Jeanne Zeidler, Chair, Historic Triangle Jamestown 2007 Host Committee. “And when it comes to adding the perfect tree to commemorate the 400th Anniversary, the Yorktown Snowflower Tree is a great choice,” added Zeidler.
The 2007 Beautification Task Force has worked with the local landscape and gardening community to ensure that they have plenty of Fringe Trees and suggested red, white and blue plants to meet the anticipated consumer demand. Many of the businesses are using the collateral marketing materials developed and provided by the Task Force to promote the beautification efforts.
Signature Tree Planting
Along with their beautification efforts, the Task Force will also lead other initiatives and activities, including:
- Corridor Enhancement Projects
- Community Clean Up Days
- Paint the Town Projects
- Awards and Recognition Program
A statewide effort, which was inspired by the local effort, is also under way to commemorate America’s 400th Anniversary. The America's Anniversary Garden concept, which also promotes a red, white and blue theme was developed through a grant from the Jamestown 2007 and is being marketed by the Virginia Cooperative Extension and Virginia Tech’s College of Agriculture and Life Sciences. Their tagline theme, Honor America's Past….Plant for America’s Future has been well received. Additional information is available at www.americas400thanniversary.com.
The Jamestown-Yorktown Foundation Board of Trustees and Jamestown 2007 Steering Committee, in collaboration with James City County, York County and the City of Williamsburg, created the Historic Triangle Jamestown 2007 Host Committee. The major historical, educational, cultural, business and tourism organizations of Virginia’s Historic Triangle are collaborating to plan for America’s 400th Anniversary, which commemorates the 1607 founding of Jamestown, the first permanent English settlement in America.