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N E W S   R E L E A S E


February 1, 2012






Jody Puckett, Communications Director


James City County launches new logo


2012 LogoJames City County has officially launched a new logo and updated look that will be used as the one common image for all County departments and serve as the visible symbol for the County’s vision and values, philosophy and work culture. The logo was created and designed at no expense by County staff.


The logo was inspired by the public art sculpture"Voyage", commemorating the 400th Anniversary of the founding of Jamestown and was commissioned in 2007 for Legacy Hall. The logo’s design reflects the County’s history and value of collaboration and forward movement as one unified group. More information on the design can be found on the website.
The County’s new brand will be implemented over several years and costs for the program will be no more than a few thousand dollars per year. Many materials will be updated at no added cost due to exhausting inventory or normal wear and tear. 


The first phase of changes begins Feb. 1. Phase one will include an update and redesign of the County’s website, letterhead and business cards and electronic or web based materials. Phase two, beginning March 1, will include the replacement of two major corridor entry signs, County Government Center signage on Mounts Bay Road, vehicle decals and logo replacement in the Board of Supervisors Board Room. Additional signage will be added as new or renovated buildings are opened.




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