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The original item was published from 12/18/2018 1:14:00 PM to 1/1/2019 12:00:17 AM.

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Economic Development

Posted on: December 18, 2018

[ARCHIVED] Binns of Williamsburg Has Relocated to WindsorMeade Marketplace in James City County

Binns of Williamsburg Christmas display

James City County is pleased to announce that Binns of Williamsburg (Binns) has relocated to a completely renovated 11,000 square foot space in the WindsorMeade Marketplace at 4900-5 Monticello Avenue. For 93 years, Binns has been one of the most exclusive fashion stores in Virginia selling upscale sportswear, shoes, accessories and cosmetics that cannot be purchased elsewhere in the region. Binns is also known for its extensive selection of formal wear for all occasions including prom, weddings and black tie functions. The new location will continue to offer the special events that Binns has become known for including exclusive trunk shows, artist signings and demonstrations.

During December in the WindsorMeade location, Binns continues its time honored tradition of a tremendous holiday department filled with Christmas decor handmade in Europe. Beautifully decorated, Binns is filled with unique items such as German pyramids and nutcrackers, mouth blown ornaments from Poland and Italian nativities and angels. In addition, the Nativity of Mercy, which was handmade in Naples, Italy and contains over a hundred figures is on exhibit at Binns. The Nativity of Mercy is one of the largest crèches in the United States and was sanctioned by the Vatican for the Popes Holy Year of Mercy. It will be on exhibit through Sunday, Jan. 7, 2019.

“We are thrilled to embark on a new journey in James City County while continuing to serve our clientele in the Greater Williamsburg region and offering the upscale fashion brands and holiday decor that everyone has come to associate with Binns,” said Thomas E. Smith, Jr, who is vice president and head buyer for Binns. “Most importantly, we continue the exceptional customer service with a friendly hello when you walk in our new front door just as Mrs. Binns did 93 years ago,” said Smith. “Things change, there is no longer a place to tie your horse, just plenty of places to park.”

In 1925 in an era filled with buggies and flapper dresses, Arabella Binns founded Binns on Duke of Gloucester Street near the Capitol. As the restoration took over buildings in the historic area, Binns moved to North Boundary Street. In 1960, the Hickmans moved Binns to its Merchants Square location where it stayed for 58 years. The late Janice Hogg Smith took over Binns as general manager in 1989. Smith's daughter, Kimberly Jones, has been CEO of Binns since 1991.

Binns is open seven days a week during December. The rest of the year it is open six days a week from 10 a.m. to 6 p.m. and is closed on Sundays.

For more information, please visit Binns’ website, Facebook page or send an email to

Media Contact:
Amy Jordan, Director of Economic Development

Thomas Smith, Vice President, Binns of Williamsburg

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